IL VIAGGIO NELL'EQUILIBRIO

We were asked by Ca' del Bosco, the most prestigious wine cellar of Franciacorta: "How is it possible to tell the emotion of meeting a delicious wine? Its affinity with the art, the poetry, the ground where it came from?". A poster or a commercial aren't enough. Just a deep interactive experience is able to become a place of suggestions, regenerating themselves any time in a different way.

I worked on this experimental website during 2009 and 2010 as Digita Art Director in Tribal DDB Milano.

The project won a third place in the Italian Young Lion Competition by ADCI (Art Directors Club Italia) in 2010. This provided me the possibility to represent Italy as Art Director in the Cyber Lyon Competition in Cannes Lions Festival of Creativity 2010.