LIBERO MAIL

Proposal

Libero is the biggest italian webmail provioder. The service started in 2004 and it counts nowadays more than 5 million subscribers.
During the years it has developed many services, but never stressing their communication to its users. The result of this policy is that people are not aware of the pluses of Libero Mail, and percieve the brand as an old one, useful but boring.

The pluses are:

1. Illimited backup space
2. 2GB for attached files
3. Brand new antivirus and Antispam
4. More tha 5 million users love it

Our goal was to make people aware of the services of Libero Mail, and to create a younger and fresher perception of the brand.

The client asked us for a web campaign to be developed on their own brand portal, and on mobile devices. They also asked for activities on the major social networks.

We invented a puppet called Mailo who has an illimited stomach, a superstrenght, that is the enemy of all intruders and has loads of friends.

 

Banner Rich - Plus 01- Animation

 

Banner Rich - Plus 02 - Storyboard

 

Banner Rich - Plus 03 - Storyboard

 

Banner Rich - Plus 04 - Storyboard

 

Mobile Banner

 

Landing page - Collects cartoons from youtube about Mailo's adventures

 

Facebook Fan Page & Game app

Mobile Game app